Media Direct Norge

- English onepage -

Who we are

Media Direct Norge are the market leader (56%) for cinema advertising within Norway, with 84 cinemas, including every cinema in Oslo.

We are a subsidiary of Nordisk Film Kino, which is a company in Egmont.

 

What we offer

Media Direct Norge offers you the possibility to show your advertisements, before any movie in the cinemas that we distribute advertising for. We can create tailor made solutions to meet the needs of both local and national clients.

We also have our own production department, that can turn your concept idea into a piece of advertising that is fit for the big screen.

%MCEPASTEBIN%Media Direct Norge are the market leader (56%) for 

Advertisements in the cinema.

Cinema advertising captures the audience’s attention, and has a high recollection rate when compared with other media. Recent surveys conducted by Ipsos MMI and Meeting Point, shows that cinema is 3.6 times more effective than television in creating advertising recollection by OTS = 1.

In addition to remembering the advertisement, the audience thinks cinema advertisement is part of the cinema experience and say that it is both wanted and expected.

People in the cinema
A typical person in the cinema is characterized as sociable, active, innovative and affluent.

Target groups
Cinema distribution allows intensification of advertisement against a desired target, for example, man, woman, teenagers, adult or family. The advertisement then appears before movies, where it is anticipated that there will be a high percentage of this audience group.

Caroline-Kjeldsen.jpg
Caroline KjeldsenKey Account Manager+47 901 83 186
Liv-Gunnarsson.jpg
Liv GunnarssonKey Account Manager+47 908 68 711

 

In Norway cinema advertisement
is wanted and expected

Delievery

When sending files to us, remember to mark the file with the name of the customer. Usually we receive files that we know that you are going to send. When you write the name of the customer in the file- or folder name, we can easily find the customer in our systems. If the campaign / project has a name, it is beneficial if this also appears. Example: "Coca-Cola-ChristmasCampaign.MOV"

FTP
Create a folder on your PC / Mac and transfer it to our FTP server. For login details look below.

FTP-information (PDF)

 

Other transfer clients
You can also use other transfer methods, e.g. Wetransfer, Dropbox, etc. Emails must be sent to: 

Email
Small files can be sent to us directly by email. 10mb is a common limitation on email client.

Deadline for submission
We must receive advertisement three days before it is supposed to be on in the cinema. If we receive it after this date, we cannot guarantee that the advertisement will be displayed from the first day.

Questions?
Questions concerning the submission can be sent to 

Technical Specifications

Quality
Sound and picture are of the highest quality in cinemas. The advertisement will be shown in 2K(1998x1080). Full HD (1920x1080) is also very good on screen. The sound should be dynamic, at the movies we do not want limited edition sound (hard limited), as is traditionally used in television advertisement. The sound of the advertisement for cinemas is in LEQ82 level. We check the sound and picture quality of everything that is submitted. If you are not sure if your advertisement is "good enough for a cinema" please don’t hesitate to ask us.

Advertisement

  • 2K
  • 24fps
  • Bitrate: High (min 10mbps)

We would prefer the advertisement delivered as TIFF / TARGA sequence with separated audio files. The sound should be mixed to a good dynamic 5.1 surround or stereo. We may also receive other formats like MOV, MP4, WMV or MPEG. Remember high bitrate. Minimum 10mbps

Download technical specifications below
Technical specifications (PDF)

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Kjetil MileCTO+47 991 56 453
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Vegard OlsenHead of Production+47 916 44 373